During 2013, Unilever UK and Ireland run a UK Sunlight Challenge project to provide evidence of and inspiration for how Unilever can make sustainable living commonplace for British and Irish consumers – taking into account the social and economic context as well as the environmental drivers of sustainable living.
The Futures Company has been asked to create this projetc in Brazil as well, in 2014. Recruiting 12 families to take part in a sustainability challenge for a 3 months period which Unilever can learn from and share with brand teams, other markets, stakeholder organisations.
To think about all the challenges for the families based on Brazilian cultural mindset, the Akatu an very important NGO here.
http://www.akatu.org.br/
The final projet video: https://www.youtube.com/watch?v=wkDiLJakqZc
(which was also co-directed by me and Gataria Films, local production)