About me
Hi, how are you?
My name is Luiza Futuro, destiny or not, I like to believe my last name is the best word to define my work.
Let me tell you a little bit more about me:
I am taking MA at Goldsmiths, titled: Creative and Critical Analyses of Contemporary Society.
With this new academic moment, I would like to achieve a final study and professional opportunities that could develop my skills as thinker and culture and society specialist,
I have a lot of experiencing working with to people (most of them research companies, several multinational brands, institutions, study groups, start ups, etc.)
This heterogeneous approach working mostly as a planner, both: marketing and (becoming) more a social and Brazilian cultural researcher,
My name is Luiza Futuro, which means Future in Portuguese. I came from Brazil. Coincidence or not, in the past eight years, I had been working as a consumer researcher, focus on youth Brazilian generations.
With time, I became this trend research, working on research companies and freelancing for advertising agencies, national and foreign companies.
During this period, including in my graduation period I had many opportunities, in a formal or informal way to realise that I was interesting in something 'bit more' vertiginous, which are not consumers, but people.
People and their relation to society and culture and
Besides Brazilian culture, I have been studying Brazilian and Portuguese literature ( from Africa end Portugal), especially from 20th and 21st century. Not just studying but also writing. I have a long time relationship with writing since I was little, but in the recent years I wrote a bestiary (yet, not sure if it is for kids) .
At Goldsmiths my main approach is precisely the transdisciplinary approach between cultural studies and arts. I have been studying affect theory, performative research and other post qualitatives methods mainly to aesthetics are my main searches in the Critical and Creative Master.
Projects
- Sunlight ProjectDuring 2013, Unilever UK and Ireland run a UK Sunlight Challenge project to provide evidence of and inspiration for how Unilever can make sustainable living commonplace for British and Irish consumers – taking into account the social and economic context as well as the environmental drivers of sustainable living. The Futures Company has been asked to create this projetc in Brazil as well, in 2014. Recruiting 12 families to take part in a sustainability challenge for a 3 months period which Unil
Work history
Market Research Guest Lecture
Freelance
School Of Communication
Invited by the Director for International Education, John Monahan to give lectures to the higher learning group studying communication at London. Combining lecture and practical exercises as a workshop to an audience of 12 people. Main subjects: qualitative research methodologies, creative tools, and cases, trend research overflow process including new formats to present and deliver a qualitative research project.
Founder
- Full Time
One ‘man’ company, my personal brand to research projects
My own market research company that focuses on small data approach to cultural startups. In contrast to the test culture of the market (quantitative metrics), Hey Ho! Proposes an in-depth look through qualitative methodologies and new technologies of research methodologies and analysis.
Clients: Queremos (We Demand), Ekole, Agenda Kids, Lilit, Hasbro, Flamingo.
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Skills
- Fashion
- Author
- Presenting
- Blogging
- Creative
- Project Management
- Web Content
- Popular Culture
- Ideas Development
Education
MA in Critical Creative Analysis
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Awards
Annual Bronze Award Recipient 2009
ESPM University IACOCCA INSTITUT Scholarship Recipient
Penn. School for Global Entrepreneurship
Lehigh University - Bethlehem, USA
Scholarship Recipient
http://www.iacocca-lehigh.org/Iacocca/psge/