SUNSPEL: MARKETING AND COMMUNICATION STRATEGY

As part of a live project set by the British luxury essentials brand Sunspel, a three-year marketing strategy and communication plan for expansion into China was disclosed. An audit of the brand, both the UK and Chinese markets and the consumers it targets were explored to aid the development of the project. Tactical recommendations were proposed on the best strategic route the business should take and consequently I was chosen as one of five to present my strategy at the Sunspel Head Office in London.