Super

Streetwear and lifestyle brand Super is widely recognised throughout low culture fashion and street art. Monobloc were charged with bringing the brand to a new generation of high end hype customer. We created a distinct visual identity for Super that reinforces the brands existing raw sub-culture concept, as they expand their global reach. A Hammer horror-esque calligraphy aesthetic is applied to the logotype, combined with obvious parodies of existing cultural forces, to create a distinct identity which leaves little confusion about the direction the brand is headed. Clean urban art direction for campaign photography, enriches all campaigns and collateral, helping to bring Super our of the shadows and into an expanded market. Our bespoke prints, skate decks and sports lifestyle products underpin the brand experience, supporting the purchase of Super’s main product line and reinforcing the brand values, old and new.