Brief: Showcase the Samsung’s super small Ultratouch
Creative: A small cute phone aimed at the teen market that can’t afford a full smartphone. We went cute, crazy and adorable all in one. The idea was to showcase the bright screen, durability and style of the phone using cute animals as our spokesmen.
The initial video got 1 million views before a Youtube fan remixed it into the now famous “Fuzzy Fuzzy Cute Cute” song. This meant copies of the original video as well as the remix went on to get over 6 million views.
Results: Over 7 million views and a hyper active hyper engaged audience that found the phone as cute as the animals. .