About me
Born in the city of the Wolf and now living in London. I’ve worked in Advertising in above/below and through the line agencies. Going from big agencies like Proximity BBDO to tiny creative hot houses like The Viral Factory, Buzzman & Huge Inc through to helping to set up innovation house Abundance
Working on some of the biggest named clients around from Samsung, EDF, Experian & FedEx as well as specialist brands like Infiniti Cars & PRS for Music. Working as a creative with both copywriting and Art Direction background - meaning I always look at the best way of bringing an idea to life, be it film, social or story telling.
I've won awards like Cannes Lions, BTAA, D&AD Book and DMA and had my work featured in creativereview.co.uk, contagious magazine, New Media Arts as well as National Newspapers.
I'm known for LED Sheep, Durex 2012, Lewis Hamilton Vodafone and The Skype Live Social Experiment, Experian Strangers in a Bar, The Drum Live Experiments.
I'm also unknown for several other good ideas that I hope you enjoy
Projects
- Helping The Big Issue survive lockdown.The first-of-its-kind campaign aims to support the homeless people in the UK who are not able to sell newspapers due to the government-imposed lockdown. To invoke sentiments among the audience, the campaign involves a series of elements such as a short film and the real-life stories of the vendors. It highlights the grave challenges faced by The Big Issue vendors and how even a small help will bring about a big difference. The campaign appeals to the people to help these vendors via subscribing
- Samsung LED sheepBrief: Promote LED TVs when Samsung didn’t have a product ready. Creative: Make LEDs fun and irreverent. Make Sony look dull and obvious. Results: Hopefully you saying “Yeah, I've seen this...” plus over 25 million global views and it got featured in the Sun, Metro, BBC news and ITN. All without media or PR spend. Plus this gave me one of the most important rewards I’ve ever had in my career. My nan liked it. On a trip to visit my Nan, she was super excited to show me a clip that her friend h
- Milka Last SquareClient: Milka Brief: Promote Milka’s new slogan “Dare to be tender” to the French and European market. Creative: Make the medium the message. We didn’t just deliver a message but made the message a challenge. We took away a square to allow people the chance themselves to dare to be tender Results: 13 Million bars created without a “last square”. Press coverage on French national TV and thousands of last squares being delivered within the first week.
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Projects credited in
- McDonalds: Reindeer ReadyCredits SOCIAL MEDIA: Rory O'Neil CREATIVE DIRECTORS: Pete Heyes, Daniel Evans SENIOR ACCOUNT DIRECTOR: Felicity Davies PLANNING DIRECTOR: Max Keane PLANNER: Caitlin Morley, Catherine Owen CREATIVE AGENCY: Leo Burnett London CHIEF CREATIVE OFFICER: Chaka Sobhani BOARD ACCOUNT DIRECTOR: Sam Houlston AGENCY PRODUCTION: Sarah Ioannou ACCOUNT MANAGERS: Gracie Smith ACCOUNT MANAGER: Amy Love ACCOUNT DIRECTOR: Steve Halliday
Work history
Creative LeadASOS
London, United KingdomPart Time
Building and leading the Creative within the internal new format internal agency 'Creative Lab' working with collaborators to build a new way of making advertising reach audiences.
Working closely with key agencies who disrupt, content creators who can shape stories and more.
Group Creative DirectorVayner Media
- London, United KingdomFull Time
Creative leader for the UK Office of VaynerMedia.
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Skills
- Creative Agency
- Viral Marketing
- Photoshop
- Campaigns
- Keynote
- Advertising Campaigns
- Advertising Creative
- Illustration Artist
- Conceptualising Pitch Work
- Art Direction and Copywriting
- Community Outreach
- Creative Lead
- Social Media Digital Strategies
- Mentoring Juniors
- Preparing Presentations