Helping The Big Issue survive lockdown.

The first-of-its-kind campaign aims to support the homeless people in the UK who are not able to sell newspapers due to the government-imposed lockdown. To invoke sentiments among the audience, the campaign involves a series of elements such as a short film and the real-life stories of the vendors. It highlights the grave challenges faced by The Big Issue vendors and how even a small help will bring about a big difference. The campaign appeals to the people to help these vendors via subscribing to the publication. This donation-cum-subscription will direct 50% of the money per user towards helping the vendors. The Big Miss You went on to launch a LinkedIn Update Hack to become virtual sellers, a podcast series and even a shout out by Craig David.