SUPERDRY AW21 INFLUENCER & AMBASSADOR VIBIXA EVENT

  • Anne Noyer-Burdloff

To launch the new SD Ambassador affiliate program, we organised an event, where our on-boarded ambassadors could see in exclusivity the up-coming AW21 collection, had the opportunity to visit our Head Office in Cheltenham and meet the design teams.

SUPERDRY AW21 INFLUENCER AND AMBASSADOR VIBIXA EVENT

IN CHARGE OF:
  • Mailing invitation
  • Organising influencers gifting
  • Preparing goodie bags
  • Managing the guest list
  • Created a post-event order system process, creating an Excel Mastersheet
  • Generate Influencers’ individual discount codes post-event
  • Event coverage follow up

EVENTS STATS:
  • 386 posts
  • Frequency: 4
  • EMV: $306.8k
  • Impression: 1.6M
  • Engagement: 72.6k
INFLUENCER COVERAGE AT THE EVENT:
POST-EVENT:

INFLUENCERS SHARING THEIR GOODIE BAG'S CONTENT:
POST EVENT:

INFLUENCERS SHARING THEIR AFFILIATE LINKS: