About me
Experienced Social Media and Communications PR specialised in the Fashion and Beauty industry.
Creative, adaptable and bilingual French-English, I have held marketing roles engaging with international clients.
I can quickly identify new digital marketing opportunities and trends.
With 2 years experience in Digital PR for big fashion and beauty companies, I have a strong contact database as well as written and verbal communication skills.
Projects
- ESPOIR DE NOISETTE AT THE TELETHON 2024I went to Paris at the end of November 2024 to take part in the Telethon march for the charity Espoir de Noisettes, for which I volunteer as a Communications Consultant. Representing four vascular compression syndromes (Nutcracker, Crockett, Wilkie and Dunbar), these rare diseases are unfortunately so little known by the general public, but also and above all by doctors. Between misdiagnoses, endless diagnostic wavering and a lack of practical solutions for sufferers, these diseases have an im
- SUPERDRY OXFORD ST. FLAG SHIP STORE OPENING x BROOKLYN BECKHAMSuperdry's flag ship store moved from the Regent St. to the iconic London Oxford St. As part of Superdry's rebranding, moving toward its sustainable goal by 2030, the launch of the store was showcasing Superdry's new initiatives. Our 300+ guests had the chance to visit the store a day before the opening to the public, network, join the ambassador program, enjoy food and drinks, created great content on our photo-booth, see Brooklyn Beckham, speak directly with the CEO to discuss the sustainable
- TERRY LANE FW12- Model casting > Ensured the model selected for each shoot would match the campaign theme. - Assisted photoshoots > Guaranteed a smooth and cost effective photoshoot (moving from one location to another, helped with studio backgrounds and lighting, etc…) - Styling and prep > Selected outfits following the season’s trends and ensured the clothes were steamed and perfectly presented for the shoot.
- TERRY LANE FW11 CATALOGUE- Model casting > Ensured the model selected for each shoot would match the campaign theme. - Assisted photoshoots > Guaranteed a smooth and cost effective photoshoot (moving from one location to another, helped with studio backgrounds and lighting, etc…) - Styling and prep > Selected outfits following the season’s trends and ensured the clothes were steamed and perfectly presented for the shoot.
- SUSPERDRY SUSTAINABLE EVENT AW21As Superdry is moving towards its goal of becoming the most sustainable brand on the High Street by 2030, we have hosted our first ever sustainable event, showcasing our AW21 products made from organic cotton and recycled materials. We have invited Molly Haylor, Style Director of Grazia UK, to present the line and interview Carly Thomas, our Head of Sustainability at Superdry.
+ View all
Work history
A
A
Automation EngeneerAnne N. Burdloff
Montpellier, FranceFreelance
Clients: CB Xtrem fit, Objectif Pole Dance, Transformational Coach
Online products: ProjectorManifestor
- Communicate with the client to identify areas for automation and optimization
- Research most suited software and AI tools to ease the client's online coaching process
- Produce and update documentation for software development projects
- Design, edit and write online coaching materials such as printable pdfs and coaching videos
- Client's customers' follow up
Main tools: Google drive, Notion, WhatsApp Business, TurboScribe, OpenAI ChatGPT, System.io
Influencer and Ambassador PR & Event ExecutiveSuperdry
Cheltenham, United KingdomFull Time
Influencer gifting:
Add contacts and update the Instagram and TikTok in uencers database.
Verify new influencers’ credibility using AIMI Leaders.
Email influencers weekly and share our offering catalogues, matching our Trading Calendar focuses.
Organise gifting.
Track and report weekly coverage using Tribe Dynamic
> increasing coverage from influencers on Instagram and TikTok with an average of 20 posts from different influencers a week.
Launch of Ambassador Program:
Reliably supported the planning and coordination of the AW21 Influencers and Ambassadors VIBIXA Event.
> created a special moment for In uencers and onboarde them to the program
Independently created a post-event order system process, creating an Excel Mastersheet.
> guaranteed our 172 onboarded In uencers received the all the products they have ordered during the event (total units: 2,051)
Generate Influencers’ individual discount codes.
> ensures accurate tracking of our onboarded influencers’ sales
Track and report weekly coverage using Tribe Dynamic and internal database.
Events:
Key Events:
AW21 Influencer and Ambassador VIBIXA event
AW21 Sustainable Influencers Event
General Admin:
Track costs and expenses
> ensure the influencer PR team was respecting the allocated budget
Produce weekly reports for Superdry’s global marketing team, investors and CEO.
> guarantee the PR Influencer and Ambassador department’s targets are reached.
+ Show more
Skills
- French
- Communication
- Styling
- Management
- Writing
- Graphic Design
- Business Networking
- Social Media
- PR
- Marketing