SUPERDRY OXFORD ST. FLAG SHIP STORE OPENING x BROOKLYN BECKHAM

Superdry's flag ship store moved from the Regent St. to the iconic London Oxford St. As part of Superdry's rebranding, moving toward its sustainable goal by 2030, the launch of the store was showcasing Superdry's new initiatives. Our 300+ guests had the chance to visit the store a day before the opening to the public, network, join the ambassador program, enjoy food and drinks, created great content on our photo-booth, see Brooklyn Beckham, speak directly with the CEO to discuss the sustainable initiative of the company and had customised organic cotton hoodies and vegan trainers.