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SUSPERDRY SUSTAINABLE EVENT AW21

  • Anne Noyer-Burdloff

As Superdry is moving towards its goal of becoming the most sustainable brand on the High Street by 2030, we have hosted our first ever sustainable event, showcasing our AW21 products made from organic cotton and recycled materials. We have invited Molly Haylor, Style Director of Grazia UK, to present the line and interview Carly Thomas, our Head of Sustainability at Superdry.

SUPERDRY AW21 SUSTAINABLE EVENT
IN CHARGE OF:
  • Mailing invitation
  • Organising influencers gifting
  • Preparing goodie bags
  • Managing the guest list
  • Organising orders on the day
  • Generate Influencers’ individual discount codes post-event
  • Event coverage follow up
EVENTS STATS:
  • 60 attendees
  • 5.4M combined following
  • 1.6M combined reach
  • 232 posts
  • Frequency: 5.4
  • EMV: $253K
  • Impression: 1.3M
  • Engagement: 23.6K
THE SHOW ROOM
INFLUENCER COVERAGE AT THE EVENT:
INFLUENCERS AND AMBASSADORS WEARING THEIR SUSTAINABLE PRODUCTS
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    Superdry

    • Fashion and Textiles

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