Created as a pitch for the VH1 Supersonic Festival, 2015, this campaign used the acronym #DISS (Do It Super Sonic) in order to bring a sense of irreverence and reckless abandon to the festival amongst its attendees. It brought to light the pointlessness of the attendees' daily routines once they were within the magical confines of the festival.
Companies
M&C Saatchi
- Advertising