Projects
- #BadeDilWale - Small videos with a big-heartThe BadeDilWale campaign aimed to encourage Amazon.in users to be a little big hearted during the festival season. For this, we got some of the internet's more controversial celebrities to make amends with their biggest trolls to create buzz around the #BadeDilWale communication.
- Nilon's - Tiffin for MomTo reach out to an audience that is largely driven by emotional, on-the-nose advertising, we created a concept that anyone across socio-economic sections could relate to. Based on the idea that, come rain or shine, our mothers always have our tiffins ready first thing in the morning, we decided to create a video that encouraged people to give back to their mothers on Mother's Day to thank them for their tireless efforts across the years.
- Supersonic Festival - Do It SuperSonic (Unpublished)Created as a pitch for the VH1 Supersonic Festival, 2015, this campaign used the acronym #DISS (Do It Super Sonic) in order to bring a sense of irreverence and reckless abandon to the festival amongst its attendees. It brought to light the pointlessness of the attendees' daily routines once they were within the magical confines of the festival.
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Work history
Skills
- Writing
- Copywriting
- Ad Copywriting
- Brand Storytelling
- Brand Tone
- B2B Copywriting
- Marketing
- Content and Media Writing
- Communications
- Brand Marketing
Education
MAGoldsmiths, University of London
London, United Kingdom
U
U
Bachelor of Business StudiesUniversity of Delhi
- New Delhi, India
Awards
A
A
The Abbys - Bronze for Brand MicrositesAAAI
Headed a team nominated and awarded for creating the world's first virtual unboxing for the One Plus 5T, letting users unbox and experience the phone in an interactive online environment.