Surface (textile) Design | MaalGaadi

  • Sasha Ahuja

This collection is part of a live project during a six-month internship with a design agency. Agency's Client: Maal Gaadi, a quirky retail store based in Chennai, India. The sell an eclectic mix of chic & urban fashion, home and lifestyle products. Brief: Conceptualise and create a collection of linen products - cushion & pillow covers, duvet covers & bed sheets - in line with the brand's identity (quirky, urban & chic). Approach: A travel themed collection that is unique, inspires wanderlust and is reflective of the client's brand identity