Surfers Against Sewage

Campaign Breakdown: Prints: These prints show the dystopian consequences of our actions if we refuse to stop using so much plastic. Supermarket Take-Over: The prints will also feature on supermarket baskets and trollies to make the audience think before they buy harmful plastic products. Stickers: These stickers will be sent out as a DM and will ask people to take them to the supermarket with them next time and stick them on plastic products , to warn people off buying them. These stickers are eco friendly and recyclable. Fair: It’s all well and good telling people not to use plastic but as it’s so popular, how can they not. SAS will hold a fair where companies who offer plastic free alternatives can have a booth and show people what they have to offer. SAS will use this as an opportunity to sign people up for their plastic beach collection, to help clean up the ocean. At the fair SAS will also give out boxes, allowing people to take a memento home with them, to make them more memorable. Giveaway Box: These giveaway boxes will hold a reusable bag and water bottle, plus more stickers, so they can do their part to help save our oceans. Bins: This campaign will also allow for SAS to distribute SAS bins, specially made for plastic waste. SAS have their own way of recycling plastic, that they collect from beaches, these bins will allow for them to cut out the middle man. They also subtly educate people on the effects of the plastic they just used. Experiential: The experiential is a giant plastic bottle filled with 1 million milk bottle tops, to help highlight the amount of plastic that is dumped in the ocean daily, to make people think about the plastic they might be about to buy. They will be placed outside supermarkets, to warn people before they go buying a lot of plastic products.