Projects
- Surfers Against SewageCampaign Breakdown: Prints: These prints show the dystopian consequences of our actions if we refuse to stop using so much plastic. Supermarket Take-Over: The prints will also feature on supermarket baskets and trollies to make the audience think before they buy harmful plastic products. Stickers: These stickers will be sent out as a DM and will ask people to take them to the supermarket with them next time and stick them on plastic products , to warn people off buying them. These stickers
- Ancestry.comCampaign Breakdown: Prints: The prints layout a longwinded explanation about a distant relative a person has and what in their life connects them to that person. These will be found on random adshells but not bus stop adshells. Billboards: These billboards will be separated by a few streets and are connected by little Mickey Mouse heads, which people can follow to finish the split advert and find out it’s meaning. Bus sequences: The bus sequence consists of the starting adshell which will
- The Kindle PaperwhiteCampaign Breakdown: Interactive adshells: These adshells show situations in books where the characters are unbeknownst to the truth of something, they are in the dark. But if you use the torch tool you can scan through and find the truth of the situation. So, by using the light you don’t just gain clarity for the characters but also for what the ad is trying to really say. Magazine: The magazine ads state bad situations that characters find themselves in, in books but if you hold the ad
- Silence of SuicideCampaign Breakdown: Stickers: SOS will have specially designed stickers, which they will stick out in public, like in telephone boxes, on lampposts, etc. These will just spread the word of SOS letting people know they are there and want to help, features contact information so people can get in touch with them directly from the stickers. DM: The direct mail are masks made from the faces of famous people, who have committed suicide. People who were in the public eye and always felt like th
- ComfortCampaign Breakdown: Prints: The Prints showcase a variety of comforting activities or items, highlighting that Comfort creates the same comforting feeling that these do. Socials: Featured on social media platforms such as Instagram and SnapChat, Comfort will design a font. A notification will be released, to all Instagram and SnapChat users, the day the new font goes live, encouraging them to go onto their stories and post about their biggest comforts, showing that the feeling of comfort is li
- ABC BlocksCampaign Breakdown: Billboards: A selection of prints that show ABC Blocks arranged to make rhyming words that hint at the words, that parents really don’t want their children to learn. Tv advert: The advert explores a situation in which a parent experiences a near miss, when it comes to her daughter learning a bad word using her ABC Blocks. Socials: The Facebook Group will allow parents to share, their funny stories of their children or even their younger selves, when they unknowingly used