The Kindle Paperwhite

Campaign Breakdown: Interactive adshells: These adshells show situations in books where the characters are unbeknownst to the truth of something, they are in the dark. But if you use the torch tool you can scan through and find the truth of the situation. So, by using the light you don’t just gain clarity for the characters but also for what the ad is trying to really say. Magazine: The magazine ads state bad situations that characters find themselves in, in books but if you hold the ad up to the light it reveals the reality of the situations. DM: People will receive, through the post, a mostly blacked out image and the only part that is seen, is suggestive. The only way to reveal the full picture is to shine the UV keyring, that comes with the image, over it to reveal the actual image. Order gift: When people order books on Amazon they will also receive the order gift. Which consists of a book themed box which references a certain part of a book but doesn’t state what the passage reads. Inside the box is a card and a torch. The card indicates for the person to turn on the torch for a bit of clarity. Once the torch is on it reveals the uplifting reference from the book. Social media: These instagram posts will feature an unfinished book quote which reads one meaning but when you turn on your phones torch the ad morphs into the full quote which gives the actual meaning.