Surge Fitness: London Launch

  • Joseph Murphy
  • Sophie Thornton

Celebrating the launch of their brand new, state-of-the-art fitness studios, Rooster PR commissioned Snappin' Turtle Productions to develop a series of films and photography for Surge Fitness to use in gyms and across social media. The brand specialises in EMS Training, where resistance training is created using electric pulses to the muscles. I was hired to develop the creative and direct the shoot. The shoot comprised of one camera operator, working on gimbal and handheld and a cast of six. The edit was delivered with the addition of kinetic typography as instructed by my creative treatment. Working with the Snappin' Turtle team, I directed a two-day shoot across two of the brand's London locations. The work is due to be released soon. Client: Rooster PR Production Company: Snappin' Turtle Productions My Role: Creative Producer, Director Deliverables: • 1 x 120 second film - Explainer Film used to sell into media and post on social media and brand website. • 3 x 60 second short-form films for in-store display • 1 x Looped video for in-store displays • 4 x 60 second short-form films for Instagram • 40 x Photographs