Sushilicious Retail Design

HOW CAN I REFLECT THE ESSENCE OF JAPAN IN A SHIPPING CONTAINER? Sushilicious is a Japanese restaurant in Box Park, Shoreditch. The challenge we faced with this project was the limited space, with the restaurant being inside a shipping container, making it very long and narrow. Working with a graphic designer, we decided to turn the length of the space into a key feature, focusing on lighting and wall graphics to draw people’s gaze through the space to the kitchen at the end. The client was keen to reflect traditional Japan and so we began research traditional visual references that we could reinterpret in a more modern way. For the lighting we created a visual representation of ‘land of the rising sun’ with a paper lantern colour gradient leading into the space. The wall graphic continued this dynamic approach, with oversized calligraphic lines moving across the space.