Brief:
We are all aware that the economic crisis and particularly how it has affected the global retail market.
With less disposable income to spend on fashion, fashion retailers are trying their outmost to keep customers and to entice them to buy their products. A great focus has been on CSR recently and retailers organic/ ethical/ fairtrade products/ collections have started to appear more and more in our world of fashion.
You are asked to choose a brand of your choice and to create a promotional campaign to promote the introduction of an ethical collection for their A/W 2018.
Our Apprpach:
We created a campaign, highlighted the use of sustainable dye and new fabric such as Q milch, eco-friendly textile made from milk.
Art Directiors: Kelly, Rachel, Maria, Clothide, Marta
Photographer: Kelly Chan Wing Kiu