SUZUKI Always-on & Paid Amplification (IRIS)
Through customer and social listening, it became clear that Suzuki has a passionate superfan base drawn to the brand’s heritage, technological innovation, and environmental focus—key themes that Suzuki wanted to highlight in its social messaging. To leverage this, I developed and recommended a series of social activations designed to inject more Suzuki personality into the brand’s channels, bridging the gap between existing audience enthusiasm and a broader social strategy reset.
#OldSchoolSuzuki Series
To celebrate Suzuki’s heritage and engage its passionate fanbase, I proposed the #OldSchoolSuzuki series as part of the brand’s monthly social content strategy for the UK and ROI channels. This series offered a nostalgic look at Suzuki’s history, reinforcing its legacy and innovation.
Results
- The first post in the series achieved over 5% engagement, demonstrating strong audience resonance and interest.
Cultural Themes – Back to School
To align Suzuki’s social presence with key cultural moments, we leveraged the nation’s sentiment and created a Gogglebox-inspired asset marking the return to school on March 8, 2021. The meme captured the collective relief of parents after nearly a year of homeschooling, setting a precedent for Suzuki to engage with broader cultural conversations.
Results
- Achieved over 5.5% engagement, reinforcing the brand’s ability to connect with audiences through timely, relatable content.
The New Hybrid Suzuki Swace
Collaborating with 7stars, IRIS, and the media agency, I played a key role in crafting engaging social copy, developing creative direction, and publishing a series of video assets across Suzuki’s social channels. These assets showcased models including Swift, Swace, Ignis, and Vitara, reinforcing Suzuki’s hybrid innovation and brand storytelling.
Project Tags
Companies
Iris
- Advertising
