Sveta Punch

As it often is with independent clients - everything must be on a budget. It might not look so on the first sight, but having a print in only one color and using a sticker instead of printing on the can is as budget as you can go with a package. Sveta punch design gets a special kick thanks to the holographic sticker material that blends well with silver can yet come to life in the light and at the nightclub setting. For me personally it’s also important to create everything from scratch, Sveta calligraphy is not a typeface and the illustrations are not stock images. All the details are bespoke. Even the recipe of the punch was created by a Sveta barman not ordered in from the lab catalog. Agency: Hmmm Creative Studio Creative team: Helene Vetik and Andreas Roosson Photography: Tarik Labrighli