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Helene Vetik

Creative Director

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  • LevelSenior
  • LocationTallinn, Estonia
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSenior Art Director - Executive Creative Director - Lead Graphic Designer

Projects

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About me

I'm a graphic designer turned creative director based in Tallinn, but available in EU and US. I run a creative studio called Hmmm and mostly focus on the identity from head to toe of the brand. Hmmm Creative Studio is up for anything creative and has an infinite source of ideas & executions.

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Skills

  • 360 Branding
  • Adobe Graphics
  • Editorial Fashion
  • Graphic Desgin
  • Brand Copywriting
  • Beauty Copywriting
  • Blogger
  • Logo Design
  • Corporate Identity
  • Art Direciton

Work history

Currently

Executive Creative Director

Hmmm Creative Studio

Mar 2014
  • Tallinn, Estonia
  • Full Time
  • One on one creative studio working in a team of 4 extremely well selected designers & creatives, using selection of freelancers in order to fill a variety of styles and needs (from 3D to video). Focusing on creative advertising, social media, but mostly branding.

2015

Senior Art Director

Ogilvy Taivas

Jan 2008 - Mar 2015
  • Tallinn, Estonia
  • Full Time
  • Creating advertising campaigns from scratch for the biggest firms in Estonia in the best creative team at the time (Taevas Ogilvy Tallinn). From SEB BANK to Toyota.

Education

2008

BA (Hons) Graphic Design (Branding)

Estonian Academy of Arts

Aug 2004 - May 2008

Awards

2017

Bronze in book publication

ADC Estonia

  • Book design and over 70 illustrations for "There's no thing as stupid question" author Anne Vetik & designer Helene Vetik.

2017

Bronze in Branding

ADC Estonia

  • Bonaparte restaurant rebrand project "BONA" got yet another award, created with Hmmm Creative Studio in a team of designer Andreas Roosson and copywriter Karl Saluveer.

2017

Bronze in identity

ADC Estonia

  • TOKU shoes identity project.

2017

Lahti International Poster Triennial

Lahti International Poster Triennial

  • Approximately 2100 posters by almost 700 designers from around the world were submitted for to be selected to the exhibition. The Competition Committee selected 350 posters from 33 countries to be displayed in the exhibition & Black Nights Film Festival by Helene Vetik made the cut.

2017

DESIGNER OF THE YEAR

ADC Estonia

  • Each year Estonian Design Center and Art Directors Club Europe representatives in Estonia issue a lifetime achievement award to the Best Designer of The Year, 2017 award was issued to Helene Vetik of Hmmm Creative Studio.

2017

Bronze in Print

ADC Estonia

  • TOKU shoes fashion lookbook won bronze in print.

2017

Top 10 culture posters in Estonia

Haapsalu Graphic Design Festival

  • Haapsalu Graphic Design Festival 2017 jury chose top 10 best posters in the culture industry in Estonia and 2 works from Hmmm Creative Studio are happy to be in this top. One of the works being KUMU art museum 10'th anniversary poster by Helene Vetik.

2016

VILJANDI town identity

Viljando town

  • Viljandi Town Government announced a closed identity competition for 3 pre-selected design studios in Estonia. The competition was won by Hmmm Creative Studio with winning design by Helene Vetik. The identity is now gracing the whole town of Viljandi.

2016

Gold in Campaign

Golden Egg

  • "SHIP YOUR FRIEND A LATVIAN" Campaign video: https://vimeo.com/157586021

2016

Bronze in Print

ADC Estonia

  • Bronze award at Estonian Design Awards / Art Directors Club Estonia in print category for KUMU ÖÖ festival poster.

2016

Bronze in re-branding

ADC Estonia

  • Bronze award at Estonian Design Awards / Art Directors Club Estonia in brand re-design category for Bonaparte Restaurant re-branding. Project role: creative director; designer: Andreas Roosson.

2016

Gold in Publication Design

Golden Egg

  • Slacker magazine, like any true slacker, does not follow rules blindly and creates its own way of doing things. How? There is no Slacker layout template, but every of the 72 pages is uniquely designed and inspired by article itself.

2016

Gold in Copywriting

Golden Egg

  • Gold award at Estonian Design Awards / Art Directors Club Estonia in copywriting category for EGGO eggs commercial – russian jingle lyrics. Work done in collaboration with AD Angels.

2016

Silver in UX design

Golden Egg

  • Huum is the first-ever sauna controller app designed to preheat your sauna from the office, while skiing or laying on the couch. Precise temperature control, possibility to input starting and heating time, quick and easy “heat now”, it remembers you sauna preferences, is available in 5 different languages and works even on edge. Design is based on the Huum brand element - the drop of water. The usability is very intuitive, combining already familiar elements in a new way - a round controller for temperature and clock slider for time.

2015

Bronze in Product Graphics

ADC Estonia

  • Egalis paddles – Sports equipment branding can look pretty traditional and boring. Especially when it comes to kayaking and canoeing. But not with Egalis. The whole new range of sup, kayak and canoe paddles with the fresh look and up-to-date typography.

2012

  • Multi-Designer of the year award nominee.