2015 | ZHdK | Information Design
Atlas Of Luxury was a project where we had to find and research our own topic, generate data, and present it in a visually interesting form. We selected the brand Swarovski because of its ambivalence in presentation. On one hand, they addressed everyday people with their products and prices, but on the other, they collaborated with big name brands in the fashion industry such as Jean-Paul Gaultier and Maison Martin Margiela. Therefore, we had two parts to our Atlas commercial: 1) We focused on their enormous variety of figurines and 2) the exceptional luxury exhibited in high-end collaborations. Additionally, there were maps and info graphics about Swarovski, the company.
Software used: Adobe Photoshop, InDesign, Illustrator
In corporation with Kathrin Grossenbacher und Janina Hess.
Companies
Swarovski
- Fashion and Textiles