SWATCH - BIG BOLD
To support the launch of the Swatch Big Bold collection, we launched an influencer campaign including the following elements:
Create a narrative around and launch the #iambold viral movement in the UK. Sourced 16 diverse and unique micro-influencers to create hype and awareness of the range, including static and video content on Instagram.
Total reach: 233,000. Total engagements: 39,000.