Experienced Social Media Manager with a demonstrated history of working across fashion, lifestyle and hospitality brands. A passionate, results-driven professional with 4 years of experience specializing in social media, influencer marketing, and community management. A multipotentialite with a strategic and creative history of growing audiences and engagement, implementing global social media strategies, leading influencer activations and successfully executing social media campaigns.
- SWATCH - BIG BOLDTo support the launch of the Swatch Big Bold collection, we launched an influencer campaign including the following elements: Create a narrative around and launch the #iambold viral movement in the UK. Sourced 16 diverse and unique micro-influencers to create hype and awareness of the range, including static and video content on Instagram. Total reach: 233,000. Total engagements: 39,000.
- Millennium Hotels & ResortsSocial Media Strategy and Channel Management: activating their social media channels through content creation, community management, influencer activation and paid social advertising. Influencer Marketing: identifying key influencers and managing relationships to build awareness, create content and launch activations for global campaigns. Advertising and Campaigns: creating and managing ongoing email communications and bespoke campaigns. Building and managing social and display ad campaigns to g
- Social Media Management
- Content Creation
- Paid Advertising
- Social Content Strategy
- Campaign Strategy
- Influencer Marketing
- Account Management
- Digital Marketing
- Content Marketing
Fashion Communication and PromotionNottingham Trent Univeristy
- Nottingham, United Kingdom
Bachelor’s Degree - Fashion Communication and Promotion - Second Class Honours First Division (2:1) 2013 – 2016 Fashion Society Degree Show Committee - Marketing and Branding - Communications - Buying and Merchandising - Trend and Consumer Behaviour Prediction - Understanding of Journalism and Print - Digital Content Creation - Graphic Design