Swift Bike Hire
D&AD: branding a new bold bike hire for the city of Edinburgh. ‘Swift’ is based on the fast momentum of e-bikes and provides an efficient navigation system. This is to encourage the city of Edinburgh to engage with a healthy and safe public transport scheme. A motion graphic video was created to effectively convey the idea to the panel of D&AD.
Brand content was created to reflect the fast momentum the bike hire is providing; while also visually connecting and unifying the identity. Appropriate promtional material was created to demonstrate this.