Swoon Editions | 'Play House'

Creative Direction of two pop-up showrooms for Swoon in Birmingham and London, communicating the idea of play and celebrating the homemaker who is the master of eclecticism. Kingfisher-coloured scaffold shapes with wallhangings in varying materials and colours form the skeleton of the space with higher and lower levels to engender a sense of play. Low lighting and a bespoke cedar-wood and green tea scent served to add a touch of romanticism and curated props brought depth and character to the space.