A new take on sofa ads for a brand offering a new take on sofas.
The campaign created a 35% sales uplift and a total of £11.7M in sales. The Swyft team almost doubled to keep up with demand. What's more, 'Beautiful Living' received 3 official selections at the Berlin Commercial Awards and was one of the Top Ten Most-viewed Ads on Shots in 2021.
ECD: Will Thacker
Creative Collaboration: Bryn Jones-Walters
Press: Campaign, Shots, LBB, Best Ads on TV
Also, one of the nicest unprompted comments my work has ever received: