SXSW 2016 talk - Screw Email! Why the clever comms are handmade

  • Max Maclean
  • Ran Stallard
Like all great things, this story started in a pub.
A drunken conversation inspired us to submit a proposal for a talk, which was accepted.
Six months later, we spoke in the 1,000 capacity Grand Austin Ballroom about the marketing stopping power of handwritten letters.
The 60 minute presentation featured original interviews with ad-land legends Rory Sutherland and Steve Harrison, as well as 2 rising start up stars.
Our talk was subsequently covered by several media outlets.
We also received overwhelmingly positive feedback on our talk's Twitter hashtag #ScrewEmail.