SxSw Festival (USA)
Arts festival attended by 400,000 creatives in the gaming, film and music industries. sxsw.com
Managed and negotiated The Guardian’s sponsorship of the festival.
- Designed and delivered innovative and interactive exhibition including meet and greet sessions with editors, panel discussions and showcase of festival coverage as it happened.
RESULTS:
- Maximised the Guardian’s exposure to a previously untapped but key audience of like-minded thinkers in the US.
- Helped to gauge the market ahead of the launch of the US version of the Guardian and the establishment of the US office.
- Forged profitable and long-lasting partnerships with press and sponsors in the arts arena.