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SxSw Festival (USA)

Arts festival attended by 400,000 creatives in the gaming, film and music industries. sxsw.com

Managed and negotiated The Guardian’s sponsorship of the festival.
  • Designed and delivered innovative and interactive exhibition including meet and greet sessions with editors, panel discussions and showcase of festival coverage as it happened.
RESULTS:
  • Maximised the Guardian’s exposure to a previously untapped but key audience of like-minded thinkers in the US.
  • Helped to gauge the market ahead of the launch of the US version of the Guardian and the establishment of the US office.
  • Forged profitable and long-lasting partnerships with press and sponsors in the arts arena.

Project Tags

  • event management
  • festival
  • sponsorship
  • brand identity
  • international
  • exhibition
  • editorial
  • marketing
  • digital influencers
  • budgeting

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