As junior creative strategist for Rusu+Bortun digital agency back in 2013 I had the opportunity to work with the client Synevo, a leader in the Romanian health industry (lab analysis and health tests)
Synevo briefed us for a billboard and digital campaign encouraging people to sign up for their yearly blood tests.
Along with my team in the creative department we came up with the campaign "Discover your inner beauty" focusing on popularising the beauty of health, the wonders of science and understanding one's body.
We then created a social media strategy aimed at educating and entertaining health conscious potential ambassadors of the campaign.
Results:
Built a community of 20 000 health conscious fans on social media
Increased brand sentiment by approximately 15%