About me
For about four years now I've been working in social media and community management for brands in industries such as health, tech, media and education. Based in Amsterdam since 2013.
My "WHY" is storytelling and helping people.
My "HOW" is social media strategy, online copywriting and community management.
Some things I like to do:
Listen
I help brands get to know their online community. What is your target audience interested in? How do they talk? What do they dance to? Can you join that party?
Declutter
There are so many channels and tools to use nowadays that it's easy to get lost. What gets the job done most effectively and efficiently for your brand?
Break through the noise
Now is when the juicy part starts! What is your tone of voice? What do you show and what do you tell? Let's go for an online communication funnel that actually converts.
Projects
- Synevo campaign: Discover your inner beautyAs junior creative strategist for Rusu+Bortun digital agency back in 2013 I had the opportunity to work with the client Synevo, a leader in the Romanian health industry (lab analysis and health tests) Synevo briefed us for a billboard and digital campaign encouraging people to sign up for their yearly blood tests. Along with my team in the creative department we came up with the campaign "Discover your inner beauty" focusing on popularising the beauty of health, the wonders of scienc
Work history
Online Marketeer
Ran both organic and paid campaigns in social media (Facebook, Google, Twitter, Linkedin) to reach the community growth objectives.
Through content around skin health and support towards users I helped grow the interaction within the community as well as started the ambassador program.
Some results:
Over 400 000 new users in the app
Increased in-app purchase rate from 0,5% to approximately 2%
Increased email open rate from 18% to approximately 25%
Built community of 40 000 social media fans
Marketing Consultant
-
Mr.Frank is a boutique film production company that makes independent as well as commercial films.
Key Achievements:
¥ Worked on defining brand identity and improving their business pitch
¥ Created the website, blog and visual materials along with a developer and a designer
¥ Set up social media strategy
+ Show more
Skills
- Digital Media
- Branding
- Brand Management
- Email Marketing
- Internet Marketing
- Market Research
- Social Media Marketing
- Social Media Community Management and Content Curation
- Social Media Digital Strategies
Education
MSc in Communication Science
-
A semester long pre-master with classes in Statistics and Methodology and afterwards one year of Master split in two modules: Media Strategies and Message Strategies. Thesis name: “What makes online videos go viral? Source of video distribution as moderator of emotional arousal”
BA of Communication
-
Courses such as Project Management, PR Strategies, Logic and Discourse, Social Psychology. Erasmus in Belgium (Feb-July 2010): Hogeschool VIVES