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For about four years now I've been working in social media and community management for brands in industries such as health, tech, media and education. Based in Amsterdam since 2013. My "WHY" is storytelling and helping people. My "HOW" is social media strategy, online copywriting and community management. Some things I like to do: Listen I help brands get to know their online community. What is your target audience interested in? How do they talk? What do they dance to? Can you join that party? Declutter There are so many channels and tools to use nowadays that it's easy to get lost. What gets the job done most effectively and efficiently for your brand? Break through the noise Now is when the juicy part starts! What is your tone of voice? What do you show and what do you tell? Let's go for an online communication funnel that actually converts.
Ran both organic and paid campaigns in social media (Facebook, Google, Twitter, Linkedin) to reach the community growth objectives. Through content around skin health and support towards users I helped grow the interaction within the community as well as started the ambassador program. Some results: Over 400 000 new users in the app Increased in-app purchase rate from 0,5% to approximately 2% Increased email open rate from 18% to approximately 25% Built community of 40 000 social media fans
Mr.Frank is a boutique film production company that makes independent as well as commercial films. Key Achievements: ¥ Worked on defining brand identity and improving their business pitch ¥ Created the website, blog and visual materials along with a developer and a designer ¥ Set up social media strategy
An online platform focused on education that brings volunteers together from the entire country to share and exchange skills. Volunteers gain “hours” as payment. Key Achievements: ¥ Grand Prize in the social entrepreneurship competition “Restart Edu” and received the 5000$ grant to make the project ¥ In one year TimeBank Romania brought together more than 1000 active volunteers on the platform
Rusu+Bortun is a full service advertising agency that works with clients in the culture, health and travel industries. Key Achievements: ¥ Ran social media campaigns for the agency’s largest client: Digi TV (with the following channels: Digi24, DigiLife, DigiSport, DigiAnimalWorld) ¥ Created social media projects for T-Mobile Romania ¥ Started a lead generating newsletter along with Explore Travel (travel company)
• Generating visibility and quality leads for the MBA program through online marketing, PR activities, organizing conferences and workshops, reaching out to potential partners and spokespersons.
A semester long pre-master with classes in Statistics and Methodology and afterwards one year of Master split in two modules: Media Strategies and Message Strategies. Thesis name: “What makes online videos go viral? Source of video distribution as moderator of emotional arousal”
Courses such as Project Management, PR Strategies, Logic and Discourse, Social Psychology. Erasmus in Belgium (Feb-July 2010): Hogeschool VIVES