Armina Stepan

Online Marketeer

  • LocationAmsterdam, Netherlands


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About me


For about four years now I've been working in social media and community management for brands in industries such as health, tech, media and education. Based in Amsterdam since 2013. My "WHY" is storytelling and helping people. My "HOW" is social media strategy, online copywriting and community management. Some things I like to do: Listen I help brands get to know their online community. What is your target audience interested in? How do they talk? What do they dance to? Can you join that party? Declutter There are so many channels and tools to use nowadays that it's easy to get lost. What gets the job done most effectively and efficiently for your brand? Break through the noise Now is when the juicy part starts! What is your tone of voice? What do you show and what do you tell? Let's go for an online communication funnel that actually converts.



  • Digital Media
  • Branding
  • Brand Management
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Social Media Marketing
  • Social Media Community Management and Content Curation
  • Social Media Digital Strategies

Work history


Online Marketeer


Mar 2014
  • Ran both organic and paid campaigns in social media (Facebook, Google, Twitter, Linkedin) to reach the community growth objectives. Through content around skin health and support towards users I helped grow the interaction within the community as well as started the ambassador program. Some results: Over 400 000 new users in the app Increased in-app purchase rate from 0,5% to approximately 2% Increased email open rate from 18% to approximately 25% Built community of 40 000 social media fans


Marketing Consultant


Mar 2015 - Sep 2015
  • Mr.Frank is a boutique film production company that makes independent as well as commercial films. Key Achievements: ¥ Worked on defining brand identity and improving their business pitch ¥ Created the website, blog and visual materials along with a developer and a designer ¥ Set up social media strategy


Founder & Volunteer

Timebank Romania

Jan 2012 - Aug 2014
  • An online platform focused on education that brings volunteers together from the entire country to share and exchange skills. Volunteers gain “hours” as payment. Key Achievements: ¥ Grand Prize in the social entrepreneurship competition “Restart Edu” and received the 5000$ grant to make the project ¥ In one year TimeBank Romania brought together more than 1000 active volunteers on the platform


Social Media Executive

Rusu+bortun Brand Growers

Aug 2012 - Oct 2013
  • Rusu+Bortun is a full service advertising agency that works with clients in the culture, health and travel industries. Key Achievements: ¥ Ran social media campaigns for the agency’s largest client: Digi TV (with the following channels: Digi24, DigiLife, DigiSport, DigiAnimalWorld) ¥ Created social media projects for T-Mobile Romania ¥ Started a lead generating newsletter along with Explore Travel (travel company)


Communication Coordinator

Maastricht School of Management Romania

Jul 2011 - Aug 2012
  • • Generating visibility and quality leads for the MBA program through online marketing, PR activities, organizing conferences and workshops, reaching out to potential partners and spokespersons.



MSc in Communication Science

University of Amsterdam

Jul 2013 - Feb 2015
  • A semester long pre-master with classes in Statistics and Methodology and afterwards one year of Master split in two modules: Media Strategies and Message Strategies. Thesis name: “What makes online videos go viral? Source of video distribution as moderator of emotional arousal”


BA of Communication

SNSPA Communication and Public Relations

Jul 2008 - Jun 2011
  • Courses such as Project Management, PR Strategies, Logic and Discourse, Social Psychology. Erasmus in Belgium (Feb-July 2010): Hogeschool VIVES