T2 - Tea By Design

I drove awareness of the long-running partnership between The London Design Festival and popular tea company T2, by transforming the brand’s Shoreditch store into an artist’s workshop. Over five days five London-based artists created limited edition tea boxes live in store. They were each given white versions of T2’s iconic orange tea box and invited to sip a range of teas, using the flavours as the inspiration for unique designs on one-of-a-kind collectable boxes. The concept generated five times as much coverage as the previous year and delivered a reach in excess of 10 million.