Storytelling, art direction and branding
We used the final week to build out a compelling deck for the client. We created a persona of Katie based on our research of young professionals in London to tell our story.
I created a brand language for the wellbeing wearable that combined TAG Heures sophisticated heritage, with an elegant professionalism. I also designed several simple mockups of the wellbeing features in action. This often leveraged the three smaller faces built into analogue timepieces that the digital watch was based. I hinted at these three circle throughout the deck design to hint at the concept of balancing work, play and rest that the watched aimed to create.
The following is a leave behind deck for the client.