Tailor made Greeting Cards Collection for Fortnum & Mason, London

  • Martine Rupert

• Analysed the competitive landscape and the existing products. • Developed a new Greeting Cards Collection concept based on the F&M brand guidelines and customer expectations. • Created tailor made illustrations for the Greeting Card Collection. • Sourced suppliers, produced, quality-checked and delivered the cards to F&M shop. • Created additional new products every year to expand the range.