I create new visions and authentic communication guidelines for international luxury brands and startups. My expertise is based on the analysis of the competitive landscape to develop new ideas, the management of cross-functional teams to set up creative strategies, drive visible results and connect the brand to its customers.
They trust me: Louis Vuitton, ARTE Broadcast, IKEA, teNeues, Clairefontaine-Exacompta, Caran D’Ache, Nestlé, Liberty London, Fortnum&Mason, Globus Switzerland, KadeWe Berlin, Le Bon Marché Rive Gauche, Hotel Hitlon, Institut du Monde Arabe, International Graphics...
My website: https://www.martine-rupert.com/
Portfolio Behance: https://www.behance.net/martinerupert2020
Projects
- Origin Stationery Collection for Clairefontaine∙ Trend-watching & analysis of the competitive landscape. ∙ Creation of 100 illustrations for the collection and declination on the stationery products. ∙ Team work with product manager, commercial and graphic designers. ∙ Art Direction for products presentation for photo-shooting & communication.
- Postcards of Paris published by Editor Group• Creation of the Paris Postcards collection. 20 illustrations printed on organic cotton paper. • 10 years of collaboration with the Publisher, Marketing & Creative teams. • Trend-watching & analysis of the international competitors to position the Brand. • Retailers in Paris, Pompidou Center, Galeries Lafayette, WH Smith, Le Bon Marché, Fnac....
- City Journal Collection published by teNeues• Creation of the City Journal collection of 40 stationery products Notebooks, Calendar sold worldwide. Creation of additional new products every year to expand the range. • 11 years of collaboration with the Publisher, Marketing & Creative teams. • Trend-watching & analysis of the international competitors to position the Brand. • Retailers Worldwide. Harrod's, WHSmith, Blackwell's, Pompidou Center, Stockmann, Nordiska Companiet, Nordstrom, Macy's, Renaud Bray, Globus, Hugendubel, Thalia, de B
- Postcards of Paris published by International Graphics• Creation of the Paris Postcards collection. 30 illustrations printed on organic cotton paper. • 5 years of collaboration with the Publisher, Marketing & Creative teams. • Trend-watching & analysis of the international competitors to position the Brand. • Retailers in Paris, Pompidou Center, Galeries Lafayette, WH Smith, Fnac....
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Work history
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Creative Director & Communication SpecialistAguaLuz Communication
Nord de Palma District, Balearic Islands, SpainFull Time
· Determine the best way to represent the Brand by creating a communication based on the values in order to connect people with purpose.
· Analyse the competitive landscape & the Brand existing content.
· Propose Creative strategies including new visions, authentic communication guidelines, online presence, storytelling and content to build a strong Brand Identity.
· Build the experience & relationship between people & the Brand.
· Creation of Podcast Channel Meet the Makers, interviews of European entrepreneurs:
https://open.spotify.com/show/6FgdiuKZzOzxn0IqrsQjcL
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Creative DirectorEuropean People's Party
- Brussels, BelgiumFull Time
• Lead the creative design and content projects for the European Campaign
• Management of an international creative team of 6 people, graphic designer, video editor, motion designer.
• Conceive, implemented guidelines for the online and social media presence of the organization. Overseeing them to completion.
• Presentation, build trust and convince the stakeholders.
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Skills
- Creative Direction
- Branding
- Creative Strategies
- Digital Communication
- Brand Alignment
- Brand Positioning
- Entrepreneurship
- Creative Leadership
- Management
- Creative Team
Education
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Bachelor of Arts (BA) Marc Bloch University
- Strasbourg, France
Graphic Design, Communication, Branding, Marketing.
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Bachelor Graphic DesignLycée Lamartinière Diderot
- Lyon, France
Graphic design, marketing, illustration.
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