Take Away Cross-Platform Ordering Application

Redi.Grab.Go is a take away ordering service startup that launched in 2016 wanting to bring a new experience to the food ordering scene in the middle of London by helping its users schedule orders for pick-up and helping them get some exercise and unwind at the same time. The first version of the mobile app was a good MVP but did not perform as well as expected by the founders in comparison with their active competitor apps such as UberEats, Ritual, and Deliveroo, and it was not offering a great experience and a fluid ordering process to their users. From a brand stand point the whole application was lacking individuality and personality, it was stuck somewhere between a prototype and an MVP and this was causing it to fade and not inspire trust to its users. In addition, besides tackling the above mentioned there was also the request for an Android version of the app to be designed and develop which meant a more unified visual language that could fit both platforms.