Taking care of your health & well being

  • Kirsty Schneider
  • Ayesha Saleem

Every year Argos launches a health and wellness Marketing campaign that aligns with new year resolutions. This year I owned the content creation of these pages and the general management of the project. It included updating and SEO optimising existing content from the previous year's campaign, identifying gaps and creating new pieces to fill them, as well as writing scripts and copy for Spotify ads, emails and social platforms. The content consisted of fitness guides such as yoga for beginners, healthy eating, women's beauty and men's grooming, and mental wellness help such as relaxation tips. I've attached just a few examples of the pages that were created for this campaign.