A creative chameleon through and through, I pride myself on producing top-quality pieces that make even the mundane topics engaging.
Working in Digital Content, being reactive & creatively minded comes with the nature of the business. As an experienced Content Editor I’ve developed an array of editorial & web-based skills where my attention to detail really comes in handy. From informative buying guides & inspirational features, to SEO & data analysis, my capabilities are varied, but all require me to have eyes like a hawk & the patience of a saint. My imagination influences almost everything I do & I find writing the most natural & easiest way to express myself - I’m what you’d call a creative type, who relishes a challenge.
Projects
- Taking care of your health & well beingEvery year Argos launches a health and wellness Marketing campaign that aligns with new year resolutions. This year I owned the content creation of these pages and the general management of the project. It included updating and SEO optimising existing content from the previous year's campaign, identifying gaps and creating new pieces to fill them, as well as writing scripts and copy for Spotify ads, emails and social platforms. The content consisted of fitness guides such as yoga for beginners,
Work history
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Digital Content EditorSainsbury's Argos
Milton Keynes, United KingdomFull Time
Manage end-to-end creation of educational buying guides and inspirational features and articles. This includes in-depth subject and SEO research, writing the content, designing page layout, choosing imagery and video and creating internal signposting. Other core responsibilities include creating copy for homepages, category landing pages and emails, as well as content for Marketing campaigns.
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CopywriterSainsbury's Argos
- Milton Keynes, United KingdomFull Time
Core responsibility was to write SEO optimised product descriptions across the technology, home appliances and home interiors categories. Another key aspect of the role was the creation of brand guidelines and tone of voice documents to train and educate our suppliers. During my year in the role I was also fortunate enough to project manage and create the copy for the Christmas gift guide that was distributed throughout the stores.
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Skills
- Creative Writing
- SEO Copywriting
- SEO Optimisation
- Content Creation
- Blog Writing
- Feature Writing
- Website Copywriting
- Marketing Copywriting
- Article Writing
- Content Editor
Education
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A level in Creative WritingNorthampton College
- Northampton, United Kingdom
Fiction, non-fiction, poetry and script writing were all modules that I studied within this Creative Writing A level.
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BA (Hons) Makeup for Media and Performance, specialising in TV, Film and TheatreUniversity of Bedfordshire
- Luton, United Kingdom
My degree consisted of learning to create theatrical, TV, Film, special effects and catwalk makeup, as well as fashion, hair, wig making and photography.
In my final year I was also able to achieve a Ba (Hons) in business, events and stage management.