Tala Branding + Collateral

A refined and developed visual identity for Tala, taking it from a small start up to the high-end lighting brand it is today. Work included a complete brand audit and refresh – Brand language, colour palette, typography, iconography, photography style and packaging redesign strategy were among the issues addressed. All design decisions were made to reflect the company’s three pillars of design, sustainability and technology; using lighting a design principle, with references to the natural world.