Talk Like A Girl

  • Josie Hicks

BRAND Impulse is a brand for teenage girls who want to break the mould and show their individuality. Its association with teenage girls might make it seem less edgy or grown up. ​ INSIGHT Things that teenage girls like, do and say are disrespected simply through their association with teenage girls. That's not right. ​ SOLUTION Show that typically "feminine" behaviours are equally powerful and valuable to counter the stigma attached to them.