Luke was a counsellor who wanted to revamp his image online to attract younger clients to his website and services. I was asked to create a new logo and characters representing different mental health issues for his website as well as a few icons to help explain his services. The logo I based on Luke's actual work space taking the idea of his chair and lamp set up to create an inviting image. For the character design I moved away from the overused images of sad, crying people as Luke wanted to attract a younger client. I focused on simple shapes and pastel bright colours to bring to a friendlier feel to some tough issues. I made these in illustrator so that the images could be used to any size.
