To advertise for TalkTalk, with a target audience of under 21s, this meant this would be them sorting their first broadband. We needed to reach out to this target market with 'Don't kill your moment' (Buffering in important moments of films for example). We took scenes from Taken and Scream and adapted them to make the famous moment be ruined by bad connection. The Assassins creed, is the start of a demo for the new game. The players think its the normal demo, but it goes wrong, they are then taken out and back into the normal game. This would be used at big games conventions such as E3 and GamesCom