Tamassa Resorts, Brand Concept Development

Reimagining an all-inclusive resort on the island of Mauritius, through bringing people closer together in an increasingly disconnected world. Briefed to completely reimagine Tamassa's concept, values and positioning, differentiating it from its peers and competitors, yet retaining the essence of what had originally made the resort such a success. Also tasked with crafting a series of new guest experiences, copywriting their website and producing a brand book that would inform the development of a second resort on the island, as well as plans for the global expansion of Tamassa Resorts.