Tangle Teezer New Product Launch

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A global launch of a new product, campaign needed to be relevant international markets and multiple age groups. To achieve this, I ensured model casting was relevant to relevant markets. Responsible for establishing hair looks and storyboarding hairstyling steps to ensure content is educational and relevant to the audience also to support storyboarding, The Director and Editors to construct the edit in the correct order. On set I educate and work with the models to ensure techniques are demonstrated correctly and brief the hair team. I work along side the production team to support timings and ensure correct footage is captured that highlights and demonstrate the product correctly.