About me

✦ Creative Content Consultant ✦ I work with Marketing Departments with their content needs. With 15+ years experience that include brands: Toni & Guy, Tangle Teezer and L'oreal. Providing creative services to deliver multi-channel campaigns with a trend focused eye and digital first approach. Conceptualisation, Art Direction, Casting Director and Creative Projects. Specialising for professionals and consumers audiences.

PostsProjectsExperienceTeam

• I would value some feedback and advice on a Intro/Pitch Deck, on the contents, copy and design, doest anyone know of a service?
• Hi, I would really appreciate some feedback on my portfolio website: https://www.pinarcreative.com Thank You, Pinar
• Hi, I currently conducting some market research in relation to content creation, would anyone be willing to answer a 10 min questionnaire?

Projects

• Art DirectionResponsible for: conceptualisation, creating brief, commissioning 3rd party vendors, directing on set. post production management.
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  Tangle Teezer New Product LaunchA global launch of a new product, campaign needed to be relevant international markets and multiple age groups. To achieve this, I ensured model casting was relevant to relevant markets. Responsible for establishing hair looks and storyboarding hairstyling steps to ensure content is educational and relevant to the audience also to support storyboarding, The Director and Editors to construct the edit in the correct order. On set I educate and work with the models to ensure techniques are dem
• Tangle Teezer & Puma CollaborationI was responsible for casting models and model bookings for the campaign. Working to a brief and ensuring models aligned with the Brand.

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Work history

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Content ConsultantTangle Teezer
Mar 2019 - Nov 2020London, United KingdomFreelance
Championed the pro channel and established the Professional Channel brand voice/tone and message that was unique and niche to the industry. Successfully executed Pro Channel content strategy, from conceptualising, art directing and delivering dynamic campaigns. Researching and identifying relevant industry trends, and creating marketing and social media assets to be deployed across brand and advertising channels. Coordinated and provided art direction, for pro channel photo/video shoots, casting director for consumer and professional content to ensure content was relevant to target audience and relevant to global markets, overseeing and managing third party agencies for large scale production and content, from briefing through to delivery and external copywriters and freelancers. Consulted and advised on content calendar and strategies to engage the target audience. Due to my vast knowledge and experience in the hair industry I consulted on consumer shoots in planning, production and post production to ensure 'How To' steps were accurate, captured accurately, formatted correctly in post production and educational to the consumer.

Skills

• Content Consultant
• Content Creation
• Content Production
• Art Directon
• Creative Projects
• Casting Models