Tangle Teezer Professional Brand Campaign

Created the strategy and launched the brand’s first ever Pro Channel and established the unique brand voice/tone, ensuring look/feel and messaging was consistent across all brand channels with market cut-through. Project lead, Art directing and overseeing all creative aspects of the Tangle Teezer Campaign, from conceptualising, managing content production of all assets for the campaign. Commissioning 3rd party agencies, freelancers, model casting and bookings, to align the Tangle Teezer brand and ensure we achieve project objectives. Asset usage: Website, Blog, Advertorials, Social and live events.