Tanya Burr: Tanya's Christmas

I worked with Tanya Burr to create a fully responsive 16 week ‘Countdown to Christmas’ digital marketing campaign to promote the release of her third book, 'Tanya's Christmas'. This included never-before-seen images and videos, exclusive content and downloadable assets. The calendar automatically updated weekly at midnight to reveal new content each week. I integrated the campaign with MailChimp to give fans weekly updates - over 2000 user lead generation (emails). 100,000 visits on first day of launch. I also created general marketing promo material including menus/invitations to exclusive launch event - where attendees had a combined reach of over 30mil followers and magazine adverts for publications such as the Radio Times and 'The Christmas magazine' #TanyasChristmas hashtag had a 4mil reach with 5.2mil impressions.