Projects
- Tanya Burr: Tanya's ChristmasI worked with Tanya Burr to create a fully responsive 16 week ‘Countdown to Christmas’ digital marketing campaign to promote the release of her third book, 'Tanya's Christmas'. This included never-before-seen images and videos, exclusive content and downloadable assets. The calendar automatically updated weekly at midnight to reveal new content each week. I integrated the campaign with MailChimp to give fans weekly updates - over 2000 user lead generation (emails). 100,000 visits on first day o
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Work history
Digital Content & Creative Manager
London, United KingdomFull Time
- Responsible for designing all creative across all non-fiction marketing campaigns in both the adult and children's imprints (Digital/Traditional and Outdoor) including but not limited to:
* filming and editing videos: interviewing authors, behind the scenes footage, marketing and promotional assets
* animation
* websites and landing pages
* POS/magazine/bus/underground adverts.
- Working with authors (including high-profile celebrities such as Robbie Williams, Jenson Button, Lily Allen and Gary Barlow) to devise digital marketing strategies that best utilise their platforms and audience - creating digital assets, writing copy and tone of voice.
- Creating landing pages for authors (with MailChimp integration/using the ESP to provide book updates)
- Devising pitches and presentations for new/potential talent
- Running Paid Social Media campaigns: creating audience groups/setting budgets and A/B tests.
- Building a blogger outreach program
- Redesigning all company imprint websites and managing them within the Magento 2 platform
- Managing Social Media platforms (Twitter, Instagram, Facebook) for the Adult imprints
Skills include: Adobe Photoshop, InDesign, Illustrator, After Effects, Premiere Pro, basic HTML/CSS
Notable achievements:
- Produced and directed the app filming for Toni Terry's book 'The Buddy Workout'
- Designed a 16 week digital marketing campaign for Tanya Burr's book 'Tanya's Christmas'
- Created video campaigns (interviews/animations) shared by huge outlets such as the Daily Mail
- Marketing campaign for Lily Allen shortlisted for FutureBook 18 Campaign of The Year
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Content CoordinatorJoseph Fashion
- London, United KingdomFull Time
- Project manage and plan delivery of the homepage, content, blog and email marketing assets across copy, graphics, translation and production: ensuring all assets are in place, and delivered on time, to create a seamless customer journey.
- Liaise with PR, Planning, Merchandising and Buying teams to flag delivery issues.
- Devise the Trading Calendar alongside the Online Trading Manager and Digital Marketing Manager - briefing in all proposed projects and ensuring all timeframes are adhered to.
- Merchandise product in a logical yet inspirational way: curating key looks with all accompanying marketing assets (blog posts, emails, etc) - working with the Social Media & Features Editor to ensure all stories are followed through and well represented on all social media channels.
- Report on all updates to the homepage and blog via Google Analytics in weekly trade meetings monitoring successful campaigns.
- Feedback on imagery from the studio ensuring photography and styling is in-line with brand guidelines.
- Owning the product online: responsible for creating and managing all product integration files -- devising price lists, markdowns and promotions. Compiling all relevant product information: care instructions, material compounds and copy. Create and upload all product on the CMS in line with Key Story launch dates and ensuring all accompanying assets are correct and complete. Adding keywords for SEO purposes.
- Varied skill set offering the ability to assist with: graphic design and HTML/CSS coding for homepage, blog and email / providing copy for both social and email / Product and blog photography, styling and retouch: model and mannequin shots - in the absence of relevant teams.
- Assisting at the eCommerce buy: giving feedback on product from previous seasons.
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Skills
- Fashion
- Marketing PR
- Art Direction
- Excel
- Illustrator
- Photoshop
- Photography
- Graphic Design
- Social Media
- Luxury
- Studio Coordinator
- Html CSS Basic Knowledge
- Ecommerce Coordinator
- Ecommerce Content
- Ecommerce; Retail
- Social Media Advertising
- Social Media Management
- Adobe Indesign
- After Effects
- Premiere Pro
Education
Graphic CommunicationBath Spa School of Art
- Bath, United Kingdom
2:1 BA Hons
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Art DesignUniversity of the Creative Arts
- United Kingdom
Foundation Diploma - Merit