- Project manage and plan delivery of the homepage, content, blog and email marketing assets across copy, graphics, translation and production: ensuring all assets are in place, and delivered on time, to create a seamless customer journey. - Liaise with PR, Planning, Merchandising and Buying teams to flag delivery issues. - Devise the Trading Calendar alongside the Online Trading Manager and Digital Marketing Manager - briefing in all proposed projects and ensuring all timeframes are adhered to. - Merchandise product in a logical yet inspirational way: curating key looks with all accompanying marketing assets (blog posts, emails, etc) - working with the Social Media & Features Editor to ensure all stories are followed through and well represented on all social media channels. - Report on all updates to the homepage and blog via Google Analytics in weekly trade meetings monitoring successful campaigns. - Feedback on imagery from the studio ensuring photography and styling is in-line with brand guidelines. - Owning the product online: responsible for creating and managing all product integration files -- devising price lists, markdowns and promotions. Compiling all relevant product information: care instructions, material compounds and copy. Create and upload all product on the CMS in line with Key Story launch dates and ensuring all accompanying assets are correct and complete. Adding keywords for SEO purposes. - Varied skill set offering the ability to assist with: graphic design and HTML/CSS coding for homepage, blog and email / providing copy for both social and email / Product and blog photography, styling and retouch: model and mannequin shots - in the absence of relevant teams. - Assisting at the eCommerce buy: giving feedback on product from previous seasons.
Main point of contact for the in-house studio. Coordinate and manage the studio; building relations and liaising with models/agents, freelance photographers, stylists, retouchers and copywriters ensuring fast turn around, in budget, from allocation to publication. Accountable for all stock transferred in/out of Studio: creating and developing transfer procedure and regular stock take. Preparation of Shoot Lists, recording all product details including fabrication, worn with, measuring and size/fit. Responsible for signing off all imagery on shoot, ensuring high standards are maintained - collating all retouch notes. Creating integration files to upload into the CMS and publishing product. Managing the image server - tracking progress and monitoring KPIs via Google Analytics. Organising Casting Calls and shortlisting. Adaptable skills to assist with photography, retouching and styling where necessary to help meet deadlines. Strong experience in Photoshop, Capture One and Excel
I worked at Urban Outfitters from 2011 - 2014 over two stores: Bath, Somerset and Guildford, Surrey. From 2011 - 2013 I worked part-time alongside my University studies. Whilst studying, I worked my way up to Supervisory (Team Leader) level in 2012, showing my ability to manage multiple commitments from both University and employment. In September 2013 I moved to the Guildford Store as Deputy Department Manager. District representative for Womens Accessories and Shoes: acting as a general point of call for stores within the district, leading conference calls; collating product feedback and quality issues for attention of Head Office. Managing a team of 20+. Thorough training of individuals up to Team Leader (Supervisory) Level. Leading New Higher Process from interview to induction. Implementation of Weekly/Daily Walkthrough Sheets to further aid training and improve the store efficiency and communication. Reporting on weekly trade on behalf of the whole store to District Management acknowledging all KPIs and devising plans for areas of improvement. Leading sale launches/implementation and planning of full floor moves in correspondence with company creative guidelines. Leading stock take in a timely, controlled fashion - ensuring strong loss prevention tactics throughout the year and devising strategy to further improve. Creative assistance at both Oxford Circus and High St Kensington.
2:1 BA Hons
Foundation Diploma - Merit